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The disappearance of cookies will bring digital marketing under control

Cookies will disappear soon. These are small snippets of code embedded in web pages that allow advertisers to relentlessly follow every Internet user, track their browsing, detect their habits and tastes, and profile them until they offer them products they may need.

Caracol Radio has published material about this new digital step.

According to the publication, if you have ever searched for sweatshirts on the Internet, then for the next three months, contextual ads for sportswear have always been shown. Cookies are responsible for this.

Cookies have been the backbone of the digital marketing business. Advertisers deliver their ads to network marketing companies with the promise that they will be displayed directly on potential customers’ screens with a higher level of targeting and accuracy than traditional newspaper, TV and radio ads.

In this way, information was collected about the tastes, habits and digital footprint of every person who connects to the Internet anywhere in the world. This data is the currency in a huge and multi-million dollar business on the other side of the screen.

Cookies were invented in the early days of the Internet with the sole purpose of telling the site owner if a visitor has visited a page for the first time or has visited it for the first time. They also provide convenience to the user, such as remembering form data, leaving selected products in the shopping cart, and so on.

Later it was discovered that they could monitor the behavior of every person on the network and deliver this data to ad servers. They in turn use them to display “personalized” ads.

Firefox and Safari browsers have been blocking third-party cookies for some time now to ensure safe browsing and no tracking. But the decisive step was taken by Google, the owner of the Chrome browser, which is used by more than 70% of Internet users in the world.

The company has announced that it will remove cookies from 2022/

According to the publication, this will be a blow to software advertising platforms that are intermediaries between advertisers and consumers and whose business is to auction ads in milliseconds.

It is believed that the disappearance of cookies will benefit people and force online marketing experts to adopt new strategies that are less intrusive and more respectful of people’s privacy. Cookie-free browsers comply with the new data protection legislation in force in Europe, and this is one of the reasons why Google took this step, despite being one of the most powerful software advertising platforms in the world.

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Source From: MK

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