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They created a brand of arepas made 100% with corn

They are María Eugenia Holguín and Melina Jaramillo, the entrepreneurs behind this gastronomic business idea.

Photo: Courtesy

“From the beginning we knew that our venture would be a total success, we were always sure of the spectacular product that we had in our hands, that is why we always work for it, with gratitude and love, that is the main source of income for our family, so that we are very happy and we are very grateful.

I think that the most important thing and what this whole process of entrepreneurship has taught us has been learning to be constant and determined with what we really want, nobody becomes a millionaire overnight, everything is a process in life and I think we learned to respect each stage and each moment, enjoying each day of work to the fullest, we are still in the learning process,” added Melina Jaramillo Holguín, an entrepreneur who bet on the gastronomy business and who is already conquering palates. We talked to her and she told us her story here at 23 questions for entrepreneurs and their businesses:

How old am I? That I studied?

My name is Melina Jaramillo Holguín, 27 years old, Entrepreneur.

2. What was my idea and when was it born? What was it that I created?

Our entrepreneurship Chocolo Pecositas Arepas It was created two years ago during the pandemic by my mother, María Eugenia, and I, with the intention of generating new income due to the economic situation in the country. The idea of ​​the original recipe comes from our grandparents, who have also had their chocolate business for more than 16 years, thanks to them we were able to carry out this beautiful project.

The idea of ​​filling the chocolo arepas with cheese developed between my uncle Alex, (a family entrepreneur) together with my mother, who was in charge of perfecting the recipe and finding the perfect cheese for this delicious combination.

We have been more than two years of perseverance, dedication and awareness of our enterprise, also offering products derived from corn such as chocolate cakes, cheese arepas, among others.

3. How did I manage to make it a reality and bring it to life?

When we started we did not have many financial resources due to the pandemic itself, however, we had the desire and the strength to get ahead no matter what. While I worked in a company, in my free time I delivered the arepas to my friends and co-workers, while my mother produced them at home.

If you are looking for more stories of startups, their creators and creators are here, in Entrepreneurship and Leadership of The viewer.

4. Where did I get the money to start it up and how did I pay for it?

We started with $200,000 pesos that we had saved, with time and good management of the money from the same sales, we grew little by little.

5. What am I achieving with my business? What am I changing with my idea?

With our idea we are getting many people to break down the barriers they have in front of the chocolo arepa, our product is made 100% with corn, and preserves its natural flavor and texture.

We are also managing to generate employment for our family and people close to us.

6. Am I happy?

From the beginning we knew that our venture would be a total success, we were always sure of the spectacular product that we had in our hands, that is why we always work for it, with gratitude and love, that is the main source of income for our family, we are very happy and we are very grateful.

7. Would I sell my enterprise, my company?

No, absolutely not.

8. How hard was it for me to undertake?

Life teaches us that those who want positive results have to put in their best effort. Many times we put aside comforts, trips or purchases because our focus was always on the business. We are clear that the fruits come after fertilizing the land.

9. Did I fulfill my dream? What I’m I missing of?

Totally! Our dream is to reach many Colombian homes, nationally and internationally. Time will continue to show us the results of the efforts put in.

Continue reading: She created brands of personal care products that strengthen self-love

10. Now what? Whats Next?

Sell! We want all of you to help us continue to grow, to continue creating sources of employment, in order to continue delivering the best chocolo arepas in Medellín.

11. Is my business scalable?

Of course! We want to Pecositas Chocolo Arepas reach Itagüí, Envigado, Sabaneta, Laureles, Bello, El Poblado and many more municipalities.

12. To grow, would you receive investment from a stranger? Would I give you part of my company?

I think that before doing any type of business, you should know the results of the person you are going to join, their personal and work results, their ethics and their professionalism. I think not for now.

13. What would you never do again?

Everything has been perfect so far, every mistake is part of the growth process of any company.

14. Who inspired me? Who would I like to follow?

Our inspiration is our family, it is our engine to move forward, we want to build an abundant family heritage. We would like to create our own business model, more inclusive and more humane.

15. Did I fail at some point? Did I think about throwing in the towel?

There are moments of tension and stress as in any business, thank God they were only momentary thoughts.

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16. Am I part of some type of community that helps me on this path of undertaking?

I think that the help of all my friends and acquaintances who have recommended us and have opened doors for us in different media has been one of the greatest blessings in every way.

17. Does what I am doing transcend? Will it be able to impact new generations?

Of course, we want the new generations of our family to have a different heritage, we also want to inspire many entrepreneurs not to give up, but most importantly, not to doubt their abilities and potential.

18. How do I see myself in 10 years and how do I see my venture, my company, in the future?

I see a giant company! And very prosperous.

19. What role have my family and friends played?

They are part of the process, each one of them represents a piece of this beautiful story.

20. I made it. Would you help other entrepreneurs to achieve it?

Success must be shared, if not, then what for?

21. What role did my team play? Who?

Our team was initially made up of my mom and I, over time my brothers, my best friend Natali and my aunt Adriana joined.

22. What is my personal stamp? What differentiates me from the rest?

Our hallmark is our quality of service and the quality of our unique product.

23. What have I learned from all this?

I think that the most important thing and what this whole process has taught us was learning to be constant and determined with what we really want, no one becomes a millionaire overnight, everything is a process in life and I think that we learned to respect each stage and each moment, enjoying ourselves to the fullest each day of work, we still continue in the learning process.

If you know stories of entrepreneurs and their ventures, write to us at Edwin Bohórquez Aya’s email ([email protected]) or that of Tatiana Gómez Fuentes ([email protected]). 👨🏻‍💻 🤓📚

Source: Elespectador

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